About Send Mates
We're empowering business
to be better.
Helping businesses of all sizes scale with proven, data-driven cold email and appointment setting strategies — built in-house, run with full transparency.
Our values
Strong values that work great with your business
Passionate
We treat your business like it's ours. Every campaign, every email, every follow-up is built with the same care we'd give our own outbound.
Transparent
You see everything we do. No black boxes, no vague reports — direct access to the team, the data and the decisions.
Innovative
Most agencies are still doing things the old way. We invest in tech, data and process so our system gets sharper every month.
Our team of experts
Meet the people behind your campaigns.
Chief Executive Officer
Nicklas Norup
Founder of Send Mates. Built and scaled cold email systems for agencies, coaches and consultants worldwide.
Chief Technology Officer
Oskar Nilsson
Owns the infrastructure — deliverability, data, automation. Keeps every campaign running clean.
Head of Partnerships
Tom Pearson
First point of contact for new partners. Helps clients map the right plan to their goals and capacity.
Head of Operations
Tinus Højsgaard
Runs the day-to-day operation. Makes sure every promise we make to clients gets delivered.
Lead Copywriter
Maximilian Lesek
Writes the cold emails that don't feel cold. Turns offers into outreach that books real conversations.
Sales Representative
Philipp Tüschen
Helps founders move from interest to signed contract — fast, transparent, no pressure.
Meta Specialist
Lukas J.
Optimises paid social so cold email isn't the only channel keeping the pipeline full.
Sales Representative
William Clasby
Brings new agency partners onboard and walks them through the first 30 days of the system.
Sales Representative
Julia Krilov
Helps coaches and consultants map their offer into the Send Mates framework.
Sales Representative
Alejandra Zavaleta
Connects with new clients across markets and walks them through the discovery process.
Apply now for our DFY acquisition system.
Tell us about your offer and we'll show you how we can build your pipeline.