Turn strangers into
happy clients on autopilot.
We build pay-per-close cold email and appointment setting systems that book qualified meetings for coaches, consultants and agencies — no retainers, only results.
What we help with
We turn cold outbound into a real growth channel.
We help coaches, consultants and agencies attract qualified clients through cold email, book more meetings, and close clients faster — all with a system built to scale.
Cold email lead generation
We build and manage cold email systems that bring warm, qualified leads directly into your calendar. Precise targeting, proven outreach frameworks, consistent meetings with people ready to buy.
Offer & ICP clarity
We refine your service into a clear, high-value offer that grabs attention and converts.
Multi-channel appointment setting
Email, LinkedIn, SMS and phone — we follow up across every channel so leads don't slip away.
Sales optimisation
We refine scripts, follow-ups and pipeline so more meetings turn into paying clients.
No retainers. No fluff. Pay only when you close.
We are not another lead gen agency — we are non-equity growth partners. Our compensation is tied directly to your results, ensuring complete alignment and total commitment to your success.
How it works
A proven process for booking qualified calls at scale.
We have built and scaled cold email systems for some of the fastest-growing agencies, coaches and consultants in the world. What we do isn't theory — it's a proven process.
Offer & ICP identification
Every winning campaign starts with clarity. We refine your offer and lock in your ideal customer profile so your outreach hits the right audience with the right message — every time.
Tailored lead lists
We don't buy lists — we build precision data sets. Every lead is verified, enriched and matched to your ICP by our research team.
Personalisation at scale
We write cold emails that don't feel cold. Each message is crafted with personalisation and relevance, combining human insight with smart automation.
Phone + email follow-up
We don't stop at interest — we turn it into action. When leads respond, our team follows up across email, phone and LinkedIn to book meetings directly into your calendar.
What clients say
Loved by top industry leaders.
Don't just take our word for it — here's what some of our satisfied partners have to say.
"I have been running the system now for 2-3 months and it has been amazing. I have signed 3 clients and a couple of commission deals so far."
Xander Dijkstra
Founder
"I have worked with Send Mates for 7 months now, and I am super happy. So far we have cash collected $60k from the deals we got through their setup."
Magnus Willecke
Agency owner
"I have closed around 15 deals from their system over a 6 month period. I have been satisfied with the partnership so far and will keep working with them."
Ermias Naerman
Agency owner
"Working with Send Mates has completely changed how we run outbound. The pipeline is consistent, the leads are qualified, and the team feels like an extension of ours."
Jake Johnson
Consultant
"We were skeptical at first about cold email but the results speak for themselves. Booked calls every week with people who actually want to talk."
David Bernard
Coach
"I have worked with a lot of lead gen agencies. Send Mates is the only one that has actually delivered consistent meetings month after month."
John Furgerson
Agency owner
Meet the team
An external team that works like an extension of your own.
You're not just assigned one person — you get access to our entire team of experts, ensuring fast, effective support whenever you need it.
Nicklas Norup
Chief Executive Officer
Oskar Nilsson
Chief Technology Officer
Tom Pearson
Head of Partnerships
Tinus Højsgaard
Head of Operations
Maximilian Lesek
Lead Copywriter
Philipp Tüschen
Sales
Lukas J.
Meta Specialist
William Clasby
Sales
Julia Krilov
Sales
Alejandra Zavaleta
Sales
FAQ
Frequently asked questions.
How much does it cost?
It depends entirely on your setup and goals. We tailor every campaign to the client — no cookie-cutter pricing, no empty promises. Book a call and we will assess your needs, targets and capacity to find the most effective plan for your business.
How involved do I need to be?
We do not do hands-off. When you partner with us, we act as an extension of your team — fully transparent, data-driven and outcome-focused. You get full visibility into everything we do, while we handle all outreach and appointment generation. Your only focus? Closing the deals.
How many meetings can I expect?
We do not sell vanity metrics — we sell results. Some weeks it is 10, some 20, but the focus is quality, not volume. We would rather deliver 5 high-intent meetings that close than 30 that waste your time. That is the difference between "more calls" and "more clients".
How fast will I see results?
Most clients see warm leads within the first week and first conversions within days. But our focus is not quick wins — it is predictable, scalable revenue. We build a system that compounds, getting sharper and more effective the longer we run it.
Do I need to provide leads?
No — we handle everything. Our team does all the research and list building to target verified decision-makers in your market. You just show up to speak with people who actually matter.
Are the emails really personalized?
Every email is unique — personalized using real data on each prospect. That is how we scale without sounding automated, keeping response rates high and conversations real.
Ready to fill your calendar
with high-intent meetings?
Apply now and we'll assess your offer, market and capacity to find the most effective plan for your business.